When New Neighborhoods Inc. decided it needed to boost its Jazz on the Rocks fundraiser, AVP and the NNI team created a new brand that would be more attractive to millennials. The name brand was dubbed Stamford Brew and Whiskey Festival. The new name identified with the local, lovers of brew festivals and Whiskey tastings and the printed pieces and social media posts all included great graphics sure to gain the attention of the 30 somethings.