CommCap had an opportunity to apply for a grant that could be used to help Downtown Bridgeport businesses tap into available resources and better market their retail shops. AVP created a website known as THE LINK. The site serves as an all–inclusive directory for downtown Bridgeport businesses where they could access vital resources and business opportunities. American View also offered to serve as a technical advisor to strategic downtown businesses, many of which were CommCap borrowers. This was a unique offering from a lender to its borrowers who could use our agency to better marketing their businesses. American View took it a step further by actually implementing for each business an element of their new marketing plans. Our marketing efforts generated goodwill, branding and helped businesses to market their goods and services to a broader audience. Our efforts exceeded client expectations and have agreed to continue funding the effort in subsequent years.