Most often a client will say, I need a website or brochure or video. My first question to the potential client is may I first see your business plan or successive strategic marketing plan? I ask because when a marketer has the client’s best intentions in mind he or she makes certain that marketing executions [...]
Video becomes a tool of choice
Video becomes a tool of choice for manufacturers making a point. Today’s Connecticut Post Business section highlighted an article about Connecticut’s manufacturing incentives. Bridgeport Fittings CFO William Manthey was quoted saying the company just produced a Youtube video targeting young potential employees. That video was part of a series of videos produced by American View [...]
Buy Local to Improve Bridgeport’s Tax Base
The Mayor of Bridgeport announced that taxes may have to go up, partially due to the lack of revenue generated by a local tax base. To improve this revenue American View teamed up with Bob Abbate Marketing and a Bridgeport Chamber of Congress subcommittee to encourage Bridgeporters to “Buy Local.” American View produced four commercials for [...]
