What is SEO?

SEO stands for Search Engine Optimization and it is the use of key words in your website content to make your business appear higher up in search engine results.

 

How does SEO work?

Ever wonder how that first website came up under your Google search? Chances are they are using SEO. Their website is tailored to specific words that people are more likely to search for.

 

Why is SEO Important?

Nobody wants to scroll through hundreds of thousands of pages on a search engine to find just the right website they’re looking for. According to imFORZA, 75% of users never scroll past the first page of search results. If you’re website appears within the first page of a web search, you have a much greater chance that someone is going to click on your website. SEO is what determines this hierarchy of search engine results.

How does SEO help my business?

The more people that see your website come up as a search result, the more web traffic you are likely to get. The more traffic your webpage has means the more business you will receive. Ultimately clicks translate into generation of business.

 

How exactly do I use SEO?

While the content of your website should include keywords, that should not be the primary focus. You want to make sure that the message of your content is still being delivered without the keywords overpowering it.